Yesterday morning I leafleted the Smarter Travel conference and exhibition with other Liverpool Pedestrians outside the new conference centre by the River Mersey. We handed out a 2 sided A4 leaflet headed Actions Not Words. The rest of this leaflet was made up of four sets of statistical graphs which shows how Merseyside has the highest number of Pedestrians, Child Pedestrians, Cyclists, and Child Cyclists killed or seriously injured in any metropolitan area in the UK.
We keep been told that we should not so much make the case for radical change, but give people the figures to prove it needs doing.
So that’s what we did.
Being statistical information which was relevant to the subject of the conference had more impact, and it was clearly being read in a way which a body of text would not of been.
I’ve never handed out a leaflet which just gives statistical info before now, but it clearly works in getting over our point of view, and might be added to any future campaigning manuals.