Switch off or take no notice.
That’s my attitude to most advertising,
and here is the reason why.
Most advertisements make a presumption about both ones
and those social values which do not apply to me.
I also know just which lines tend to show that I’m about to be
conned out of my money.
So – Here is a check-list of those words or expression which will
never work on me: –
– Credit card(s).
– Take away food menu(s).
– Cable Television.
– Mobile phone.
– Retirement & funeral plans.
– Loan offers.
– ‘ As seen on TV ’.
– Branded goods.
– Sports sponsorship.
– Corporate sponsorship.
– The Olympics and all that goes with it.
– The internal combustion engine.
– Offers for two.
– Anything which says ‘family friendly’.
– New or Exciting.
– Special offer.
Now I could write something about those words and expressions
which might work on me,
but I just don’t want to deal with yet more spam or junk mail.
No thank you very much.